Advertising can help grow your small business. While you may not have the budget for a big, splashy campaign, you could still see success from a smaller, well thought out venture. Here are nine steps to help small business owners run an effective advertising campaign. Step 1: Set SMART goals The key to any advertising […]
Your great business idea has grown into the perfect product or service. You’ve researched the competition and know what sets you apart. It’s time to get what you’re selling to potential customers—but how? Moving from concept to launch is a big undertaking, and many small business owners are unsure where to start. As a guide, […]
Branding is an essential part of small business marketing. However, the details of how to successfully brand your business may get lost in the shuffle of setting up your business. If branding your business hasn’t been a priority (or you’re just unsure where to start), it’s not too late to get started. Branding your small […]
Starting a small business takes a lot of work. Luckily there are many tools now available to help you run, manage, and grow your business. From website building to protecting this investment, here are eight useful tools to help you start a small business. 1. Website Building & Hosting Platform It’s rare for any small […]
Managing a small business can be challenging. Small business owners are often involved in every area of their business, from everyday tasks to big picture decisions. You may need to be involved with financial planning, hiring staff, and complying with laws that affect your business. All of this—and more—falls under the umbrella of small business […]
You’ve got a great small business idea, one that is sure to be a success. You probably can’t wait to get started. However, you might want to slow down just a bit. Enthusiasm is important when launching a small business, but you also need to be practical. There are many things to consider before you […]
You’ve worked hard to create a small business to be proud of, and it deserves all the protection it can get. However, when you’re first starting out insurance may be an area of confusion. Beyond the business insurance policies you must have, there are also ones that are strongly recommended. By putting these coverages together, […]
Workers’ Compensation insurance often seems like a product that is just for your employees. It’s just another expense that does nothing to help you, the business owner. However, Workers’ Compensation policies can provide important protections for employers. In fact, they can be an essential part of insuring business success. What is Workers’ Compensation insurance? In […]
There are dozens of things, both big and small, that small business owners must pay attention to on any given day. However, workplace safety may be the most important. Providing a safe and healthy place to work shows your employees and customers that you are ready for business. It signals that you are operating above […]
Workplace injuries are all too common. In 2019, 2.8 million nonfatal workplace injuries and illnesses were reported by employers, according to the U.S. Bureau of Labor Statistics. That means about three out of every 100 full-time workers was injured on the job. As an employer, it is your responsibility to create a safe and healthy work […]
No matter how safe a workplace is, accidents can always happen. Injuries, illnesses and fatal incidents can happen on the job in just about any industry or profession. Fortunately, workers’ compensation laws and programs help protect workers in the United States should any of these happen in their workplace. What is workers’ compensation? Workers’ compensation […]
As a small business owner, you may have many questions about Workers’ Compensation. However, the most pressing may be “How much will it cost for my business?” Your small business is unique, and like most types of insurance, the amount you pay will depend on these factors. The cost of Workers’ Compensation insurance is determined by several […]